Se conoce como branding a cualquier acción que lleva a cabo una empresa para el desarrollo y la gestión de su propia marca.
Cuando hablamos de marca, no hablamos simplemente del nombre de una empresa o emprendimiento, sino que se trata de algo mucho más amplio y complejo.
La marca es el sello, el espíritu, el símbolo identificativo de la empresa/emprendimiento: es la percepción que las personas construyen a partir de todos los impactos que genera.
A través de la marca, los usuarios y/o consumidores perciben una imagen válida de la empresa/emprendimiento, en términos de calidad, fiabilidad y singularidad.
Tu marca te define. Por eso, desarrollarla y gestionarla inteligente y estratégicamente es una prioridad.
Una buena estrategia de branding permite extender tu marca en el mercado, posicionarla como un referente y ubicarla en la mente de los usuarios y/o consumidores.
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